Welcome to 2015, folks! It’s a new year and a BEAUTIFUL time to be selling real estate. The holidays are over, the air is crisp & people are planning the beginning of their fresh new year. Since the market continues its movement in a favorable direction, let me ask you something … how much do you think you budget out to marketing your real estate business? More importantly, WHAT are you spending it on?
In this electronic age, we know that it’s difficult to factor in print advertising. I mean, c’mon, lets face it… so much revolves around the social media that we don’t really consider anything in print form. But do you really think print advertising is obsolete?
Let’s consider the range of your demographic … a lot of the younger age millennials aren’t really looking at print often, but they also are not ready to buy a home yet. So who does? Older folks, traveling businessmen (and women), and those truly in the house-buying market are conscientious to the print medium. Are you missing out?
A survey was given to over 300 real estate brokers and the preliminary question that was asked was: How do you market yourself? 60% said that they use over $500 annually on print promotion through mugs, magnets, and the always welcomed notepads.
Shockingly, 80% of those surveyed said they felt that they should spend more on print advertising. We thought the same thing… really?? But why?
In an age where electronic always wins, we have to think about those people who did not grow up with an iPhone. We should cater to their needs as well, right?
And that is where we come in. Let your customers get to know you. Let them hear what you know about the ins & outs of the real estate business. What easier way than the “guerrilla approach”? Send a NEWSLETTER. Tell them all about you and your thoughts on the real estate market. Show them what fantastic homes you have that they will completely adore. Tell them about those houses they may have missed out on. Make them feel at home with a message directly from you… or a great recipe you’ve scored major points with at parties that they HAVE TO try. Make them feel at home with your services. They may not be looking now, but who knows? Maybe someone close to them is. Stick it in their mailbox and let it sink in…
We at The Marketing Advantage Farm Net can help you with that. We can offer you a hands-free way of reaching your customers directly via printed & social media when you use our printed newsletter & personalized custom e-newsletter. We take your message and turn it into something all your future clients can see, no matter what their preferences are. It’s in their MAILBOX and their inbox.
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