A couple of weeks ago, I got myself a cat. A friend of mine inherited one from her aunt and loved the idea so much, she called me & told me I needed to get one too. So we hopped in the car and drove to the nearest animal shelter. And that’s where I found Tina Belcher, an adorably loving tuxedo cat with the prettiest green eyes. It has been a lot of fun having her around, though I may not always think so when she’s trying to wake me up before my alarm. But I got to thinking…I’m going to really need to think about her if I ever decide to move. And it was this notion that sparked the idea for this blog: how easy is it to find a pet-friendly place these days?
A while back, pets and real estate didn’t mix. The idea was to never let on that you had a pet when trying to sell a home. You would need to hide bowls, pet beds, even the animals themselves in order to make a good impression. These days, that’s not necessarily the case. According to American Pet Products Association, 65% of families today have a pet, a definite spike from the 56% there were in the late-80’s. That’s 79 million pet-loving homes in America alone! There must be a market for pet-friendly abodes. And there is.
These days, home builders are adding pet-accommodating features to their floor plans. From the smallest of homes to even the most luxurious of homes are giving pets extra attention, like a nook in a mudroom. Condos and other housing complex are beginning to add pet amenities like spas or bone-shaped pools to drive in more pet-friendly families. Who wouldn’t love having these great features for their furry family members?
As a real estate agent, it’s your job to not only scout out these homes, it also helps as a marketing strategy to make yourself known as an agent that specializes in finding homes for pet families. Volunteer at your local animal shelter or focus in on pet-friendly places in your neighborhood to get your name out there. We can never have too many clients, can we? In 1997, a national social platform was launched in order for agents and consumers to find listings that were geared toward pets. For a mere $30 annual fee, you can become a member on Pet Realty Network’s directory.
So when you are trying to get hired by a new client, make sure to touch base with them about their pets and any needs that should be met. Making the entire family a priority is just the personal touch that will make your name one to remember. It’s all about building trust, right? Find out about the local businesses that cater to pets and make sure to use the information when showing a home. Make yourself the go-to agent for those families that have a four-legged family member. Nothing says “I can find your perfect home” like a realtor that knows the ins and outs of their neighborhoods.
This blog was created as a great addition to your real estate newsletter. Please feel free to share these pet-friendly ideas with your current & prospective clients. Don’t have a newsletter? We can help you with that! We offer a fully customized newsletter to get your name out and into the hands of your community. Contact us today to learn what top producers have been doing!