Tag Archives: customer satisfaction

Resolutions: Love ‘Em or Leave ‘Em?

baby-new-year1Well folks, it looks like another year is in the books. And as we await the arrival of baby new year, we all tend to ask ourselves: are we going to resolve anything from 2015 for the prospect of a fantastic 2016? Chances are, that answer is yes. There is always room for improvement and it’s this time of year that brings to light all the changes we feel need to be addressed. Health, personal relations, and money are generally at the tops of said changes.

We all know that business for us in the real estate industry slows down in the colder winter months, so this is a perfect time to take stock in what we currently have, and what we need in order to fine tune our business practices to ensure continued success. As a real estate agent, this isn’t your typical 9 to 5 career. There are three arenas that we use in everyday business: an office, the field and an online presence. We can’t let one of these areas slip through the proverbial cracks or our production will suffer. So why not take a moment to re-evaluate what resolutions need to be put into place to make sure you will begin into the new year ready for anything.

First, let’s look at your office. Does your office project a confident, well-organized agent? Is finding necessary documents on your desk simple or more like a game of Marco Polo? Every professional needs to have a clean, organized office to conduct business in. Start with your desk and move outwards. There are literally tons of organizational equipment at your disposal. A desktop organizer, file cabinet and a little shelving will not only present your skills in a professional light, but a good filing system will also make you seem ready for any situation. So take advantage of the newest technologies available to give your office a bit of a makeover. Streamlining your equipment will only improve the daunting task of keeping up with client paperwork.

Speaking of clients, the next area to consider streamlining is how you conduct yourself out in the field. An agent’s on-the-go lifestyle makes running back to the office for forgotten necessities an impossibility. You need to have everything you need within arm’s reach at the drop of a hat, and before technology, it meant lugging around lots of lots of paperwork in the trunk of your car. Today, this isn’t the case. Now everything can be in the palm of your hand if you have the latest equipment. But it isn’t just about a smartphone and a lightweight electronic notebook. You will always need brochures & flyers, a digital camera and who knows? You may even enjoy writing your notes down with a pen & paper. What you need is a fantastic case to carry along with you to showings and client meetings. It should be roomy enough for all of your basic needs, but organized enough that it doesn’t end up looking like a child’s backpack at the end of the day. Having all of your specific tools with you at all times will make any meeting go smoother and will present you as a capable real estate agent ready to help your client any way you can.

Lastly, consider where you’re storing your business. These days, it seems as though everyone is working off of the internet, in something called the “cloud”. What is this cloud everyone speaks of? Well, it’s basically a more efficient way of keeping all of your records electronic and at your fingertips. Having contracts, forms and digital signatures electronic takes all of the thumbs out of flash drives, misplaced emails and backup storage devices. Everything is online and easily accessible, thereby making any document you need ready at a moment’s notice. And when your business revolves around always being on the go, considering these online tools really is a choice worth considering. It isn’t as complex and scary as it looks. So as we are days from the beginnings of a new year, consider stepping out of your comfort zone if it means a stress-free prosperous 2016.

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Mr. DeMille, I’m Ready for My Close Up

closeupThere is an idiom that has stood the test of time: seeing is believing. And when it comes to spending money, it is a rarity that we ever purchase something based on description alone. Not only do we check on the product reviews of others, but we rely on a visual picture in order to be fully convinced to part with our hard-earned cash. Nothing proves this truer than when it comes to buying property. According to the 2014 NAR® Home Buyers and Sellers profile, buyers rank listing photos as the number 1 most valuable website feature – even higher than the listing’s description! These days, 92% of people looking for a new home rely on the internet to begin their process so it seem only natural that photos are preferred over just a written description. And now that you have found yourself a home to sell, it’s time to get it ready for that photo shoot.

First, you need to speak with your home-owning clients. You have already walked through the home with them, giving suggestions to make things ready for the future showings. Now it is time to give everything some final touches so that the photo shoot goes smoothly. A great tip is to ask your professional photographer (because you shouldn’t be taking the photos on your own) for a checklist your clients can reference in order to get things camera-ready. In fact, this list can also work double-time as a handy tool for those upcoming showing days.

When it comes to the interior of the home, the added touches are all pretty simple. Keep the toilet seat down, clothes in the hamper, toiletries and other personal products hidden from view. One way to give your clients a point of reference is to have a quick tour once a housecleaner professionally cleans the place so everything has a place and the home is picture perfect. As for the exterior, you should have your clients keep the yard clean as a whistle. Keep cars in the garage and/or parked from view, landscaping tidy and trash cans & toys picked up and out of the way. The cleaner the property is kept, the easier it will be for you to photograph and show to prospective buyers.

When it comes to the actual photo shoot, the only proper way to go is with a professional photographer. Find one that understands the business and express exactly what it is that you’re looking for. Before each shoot, show the photographer certain aspects of the home that should be featured in the photos. The more you can show these special features to your prospective buyers, the easier it will be to book showings and, ultimately, sell the home. Build a relationship with them so that you can move through these shoots like a team and make the photos the very best they can be.

After all, a picture is worth a thousand words…

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The Myth of St. Joseph

st-joseph-homesellerThroughout history there have been always been superstitious beliefs that have traveled from place to place. They can be as simple as breaking a mirror will bring you seven years of bad luck or never washing your lucky jersey until the season is over will bring victory. Some are cultural, some are religious, but no matter how silly, there is always someone that has a story that makes these superstitions hard not to believe. The real estate business is no exception.

Since the 1980s a certain belief has been growing increasingly popular with selling a home. Burying a St. Joseph statue in the yard. It is believed that burying the patron saint of workers, or Jesus’ carpenter dad, will bring a quick sale. There really isn’t a credible source as to the reasoning behind this, but like all things superstitious, someone had a story that it worked and thus, a myth is created.

As far as the instructions are concerned, there really isn’t much to go on. Everyone has their own theories. Some say bury him upside down, facing away from the house. Some say bury him next to the for sale sign. I suppose it can all be up to personal preference. But once the home is sold, he is to be exhumed and positioned in the owner’s home for prosperity.

Because there are no actual facts to prove this, I cannot say whether or not it will work. But it is proven that positive thoughts lead to positive results. And the belief is so popular, there are some companies that will sell you a St. Joseph burial kit for as little as $5.00. If you ask me, that’s a small price to pay for a little added divine intervention.

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