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When you sign up for The Marketing Advantage Farm Net newsletter, you are working closely with your Personal Marketing Assistant. Our Marketing Assistants have been working for years with many successful real estate professionals and have first-hand knowledge what marketing strategies work best. It pays to ask your Personal Marketing Assistant: “How can I make my newsletter more effective for my marketing campaign? Should I customize or not? Should I customize every newsletter? Should I be consistent with the format of the newsletter?” Below is a summary of proven marketing techniques to help you choose the right customization for your newsletter and maximize your ROI (Return On Investment), as your marketing is the best investment you can make to grow your real estate business.

Customizing articles
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As we all know, every real estate market is local and what is true on a national level and in the region A may not be the case anymore in the region B. That’s why an extra benefit of customizable newsletter is that every article, even standard ones, in the newsletter can be tweaked to fit a certain market or reflect local conditions. If you write your own article or decide to edit ours, just email your text and we’ll put it in the newsletter in the spot of your choice: it can be the lead article or a short note replacing the recipe.

 

Adding listings
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One of the most effective ways to make your newsletter visual and interesting for your recipients is to add Featured Home(s) to your newsletter. It can be Just Listed, Just Sold or a gallery of your listings – take your pick and your Personal Marketing Assistant will do all the work. Make sure that you email hi-resolution photos that represent your listings in the best light – often MLS photos are modified for the web and will look fuzzy in print. Our format is flexible, so you can put your Featured Homes on the page most visible for your clients (page 4, replacing the drawing) or take the whole inside page for a showcase of listings.

 

Advertising local businesses
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Another great way to engage your clients is to offer free advertising to your neighborhood professionals and small businesses. We can add classified ads to your newsletter – just email us text and logos for the advertisers and your Marketing Assistant will do a professional layout that will highlight featured businesses in a prominent way. House-sitters, pet-sitters, dog-walkers, tax-preparers, daycare providers – all of them will thank you for giving them space to advertise and will be your advocates in the community. You may also approach local restaurants, pizzerias, coffee shops, hair salons, or spa services and offer to print their coupons in your newsletter. You will not only extend your professional network and you may gain a few referrals while doing it, but it will also make your real estate newsletter a valuable resource for your social or geographical farm.

 

Neighborhood updates
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Never refuse an opportunity to advertise community garage sale, block BBQ party, 4th of July celebration or print special neighborhood announcements in your real estate newsletter. Lost dog or cat? Summer activities for the kids? People should think of you first when they need to put an announcement. They all provide an opportunity to meet people and collaborate on something of value for the community as well as fun events for everyone.

 

 

REQUEST SAMPLES of our newsletter to be mailed to to you TODAY!

Don’t miss our SPECIAL OFFER for FALL Real Estate Marketing –
Try 300 custom newsletters risk-free for 3 months -$50.00/mo! (plus shipping) Simply fill in the form and our representative will contact you within 24-hours to finalize your order (newsletter only offered in US).

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