Category Archives: Sellers Demographic Changes

Mr. DeMille, I’m Ready for My Close Up

closeupThere is an idiom that has stood the test of time: seeing is believing. And when it comes to spending money, it is a rarity that we ever purchase something based on description alone. Not only do we check on the product reviews of others, but we rely on a visual picture in order to be fully convinced to part with our hard-earned cash. Nothing proves this truer than when it comes to buying property. According to the 2014 NAR® Home Buyers and Sellers profile, buyers rank listing photos as the number 1 most valuable website feature – even higher than the listing’s description! These days, 92% of people looking for a new home rely on the internet to begin their process so it seem only natural that photos are preferred over just a written description. And now that you have found yourself a home to sell, it’s time to get it ready for that photo shoot.

First, you need to speak with your home-owning clients. You have already walked through the home with them, giving suggestions to make things ready for the future showings. Now it is time to give everything some final touches so that the photo shoot goes smoothly. A great tip is to ask your professional photographer (because you shouldn’t be taking the photos on your own) for a checklist your clients can reference in order to get things camera-ready. In fact, this list can also work double-time as a handy tool for those upcoming showing days.

When it comes to the interior of the home, the added touches are all pretty simple. Keep the toilet seat down, clothes in the hamper, toiletries and other personal products hidden from view. One way to give your clients a point of reference is to have a quick tour once a housecleaner professionally cleans the place so everything has a place and the home is picture perfect. As for the exterior, you should have your clients keep the yard clean as a whistle. Keep cars in the garage and/or parked from view, landscaping tidy and trash cans & toys picked up and out of the way. The cleaner the property is kept, the easier it will be for you to photograph and show to prospective buyers.

When it comes to the actual photo shoot, the only proper way to go is with a professional photographer. Find one that understands the business and express exactly what it is that you’re looking for. Before each shoot, show the photographer certain aspects of the home that should be featured in the photos. The more you can show these special features to your prospective buyers, the easier it will be to book showings and, ultimately, sell the home. Build a relationship with them so that you can move through these shoots like a team and make the photos the very best they can be.

After all, a picture is worth a thousand words…

Try 300 custom newsletters risk-free for 3 months -$50.00/mo! (plus shipping) Simply fill in the form and our representative will contact you within 24-hours to finalize your order (newsletter only offered in US).

Life on the Farm: The Urban Farmer

Backyard-Farming

As we get closer to the end of long summer days and begin our courtship with autumn’s harvest moons, it is worth mentioning a new trend appearing in the housing market: the backyard farm. With society becoming more and more health & environmentally conscious, folks are beginning to take matters into their own hands, or yards. Fresh fruits and vegetable gardens are sprouting up, bees are being cultivated and there are even a few instances of livestock where you aren’t used to finding them – the city.

Having a backyard farm is not something to be taken lightly. A lot of work goes into creating this type of backyard. There are rules that need to be followed and making sure it’s all up to code with the city and/or an HOA takes some time and effort. Of course, then there’re always the neighbors. If having things like bees or chickens is something that suits your fancy, making sure it’s good with everyone surrounding you is something that must be done. No one wants to be shocked awake every morning by a rooster or stung by a bee while swimming in their pool on a warm day. Keeping everything kosher may involve some bribery, like a BBQ or some home-brewed beer as a token of appreciation for being so cool with things. But once all of the politics are cleared up, the fun can begin.

But what does that do to the sale of a home? How does a buyer see this built-in responsibility? Is it a perk or a deal-breaker? I suppose, it all depends on the buyer. What you need to do as a realtor is show the upside of having this type of yard. Mention the fantastic condition the soil is in from seasons of use and how much money could be saved by growing their own. Make sure the hives or coops are in good condition so it is seen as a pleasure rather than as a hassle. Stage the home with the fruits from the garden. Create a centerpiece of tomatoes or squash blossoms and make sure to highlight areas where vegetation grows best, like an herb garden windowsill. Features like chicken runs and raised garden beds have not only been cared for, but can also be repurposed to suit the new owner’s needs, for example turned into safe place for a dog to exercise. Those that are into sustainable practices, will be excited that steps were already taken before they have even moved in and those with pets could be excited that there is a designated place for their pet to run without disturbing the overall landscape.

The point is to focus on promoting these landscapes as lifestyle-friendly features that can be easily modified to fit needs of new homeowners. In fact, knowing in depth the rules and regulations that may affect the sale of a property will only benefit your business, as a real estate agent. Having knowledge a client can use when deciding on a new home purchase is a win-win situation. Put tips about seasonal vegetation or an article on how to keep a garden vibrant into your newsletter. Even folks that have a plant or two can benefit from this facet of your real estate repertoire.

Try 300 custom newsletters risk-free for 3 months -$50.00/mo! (plus shipping) Simply fill in the form and our representative will contact you within 24-hours to finalize your order (newsletter only offered in US).

Profile of Home Buyers and Sellers

Presentation: 2014 Profile of Home Buyers and Sellers