Category Archives: Real Estate Leads

Funny Business

realtor-sign-doritoWe all know that there is a lot of competition when it comes to the real estate game. There are always new homes going up for sale, buyers looking to find themselves a new place to live and plenty of agents working hard to land some of that business. As a buyer/seller, where do you even begin? All of these decisions make the process not only overwhelming, but extremely stressful. As an agent, it is your job to help alleviate these worries. So ask yourself…what do you do to stand out from the sea of agents ready to help? And once you get the business, what do you do to help your clients rest at ease during this tumultuous time? Lots of agents use their arsenal of knowledge to navigate thru these stormy seas. Sure, it’s incredibly helpful; everyone needs information and knowing what you’re doing is always necessary. But is it really the most ideal approach? Studies have said not quite.

There is an age-old adage: laughter is the best medicine. Apparently, this doesn’t just pertain to doctors. According to a study conducted by Baylor University’s Keller Center, when asked to choose a real estate agent, clients were more likely to choose the agent with a sense of humor. You heard it right…in a day and age where society is looking for humor in their news (ala Jon Stewart & Steven Colbert), people are asking for someone to lighten up stressful situations with a bit of humor, not just facts and statistics. And the benefits are two-fold; not only do you help your client calm their nerves, but you also build a reputation for being a well-rounded agent, thus bringing in more business. It’s a win-win!

But is real estate a funny business? From the surface, one would say no. There’s nothing all that hilarious about the process required to turn structures into homes. The key is to look deeper into the industry and process itself. It’s not about turning into a clown. It’s all about the subtlety of the delivery. Throw a pun or two into your marketing tactics and listings. Add some funny cartoons or YouTube videos to your social media pages. Make light of a tough situation by spinning a whopper of a tale to relax a stressed out client. Keeping things short and sweet for a quick chuckle is always going to bring a positive result. It’s all about building a rapport and making yourself relatable. You don’t need to be a comedic genius, you just need to be able to make a client feel comfortable in your hands. Keeping a smile on your clients’ faces will not only help the homebuying/homeselling process, but chances are, you will have a client for life.

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Getting Your Ducks in a Row

ducks-in-a-row

One thing we know for sure…being a real estate agent means having MOUNTAINS of paperwork at any given moment. And no one likes dealing with paperwork so it is generally just piling up as each stage of the selling/buying process continues. We know we have to keep paperwork around in case of a dispute or audit, but sometimes it almost seems impossible to keep up with it. Everyone has a different way to organize their office but here is a quick and easy way to stay on top of your desktop mountain, while making every client easy to reference.

Invest in binders and organization tabs in bulk. Not only are they tax-deductible (save that receipt), but they will keep each client separate and easy to access at a moment’s notice. Simply put a label on each binder spine with the client’s name and date. The tabs will break down each step of the selling/listing agreement, so break each category down to make finding a certain piece of paperwork really easy. Tab labels that are handy to have around? Client profile, listing details, notes, loan or escrow documents, and closing paperwork are just a few of the tabs that would be useful in each client binder.

Now that you have your system in place, it is time to put it to use. This is where it gets tricky. Because the way to best utilize this system is to keep on top of it all. Yeah, I know…that’s easier said than done. I get it. But it is absolutely necessary in order to keep your ducks in a row. Create a binder as soon as you sign a contract and keep the binder with you whenever you are working with that client. As you complete a stage in the process, add the paperwork to the binder directly. The sooner you add it to their binder, the less chance you have of misplacing said paperwork. Once the transaction closes, go through the entire binder to make sure you have included everything you need in it, then store it away. Doing this right away will ensure everything is all together and not lost in your paperwork abyss.

Storage is the final decision to make your new-found system complete. This generally depends on your office situation. If you work in an office, maybe there’s a spot available for storage. Fire-resistant cabinets or storage units are other options. If you have gone paperless, make sure you have a proven backup system in place to save all your transactions. The experts in the industry suggest that at any given time you should have a backup of all essential information on three types of media. It can be a jump drive, an external hard drive, and ‘the cloud’, such as Dropbox. Nothing is worse than losing your clients’ database because you missed scheduled backup and proper storage wasn’t considered.

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