Category Archives: Lead Generating

Funny Business

realtor-sign-doritoWe all know that there is a lot of competition when it comes to the real estate game. There are always new homes going up for sale, buyers looking to find themselves a new place to live and plenty of agents working hard to land some of that business. As a buyer/seller, where do you even begin? All of these decisions make the process not only overwhelming, but extremely stressful. As an agent, it is your job to help alleviate these worries. So ask yourself…what do you do to stand out from the sea of agents ready to help? And once you get the business, what do you do to help your clients rest at ease during this tumultuous time? Lots of agents use their arsenal of knowledge to navigate thru these stormy seas. Sure, it’s incredibly helpful; everyone needs information and knowing what you’re doing is always necessary. But is it really the most ideal approach? Studies have said not quite.

There is an age-old adage: laughter is the best medicine. Apparently, this doesn’t just pertain to doctors. According to a study conducted by Baylor University’s Keller Center, when asked to choose a real estate agent, clients were more likely to choose the agent with a sense of humor. You heard it right…in a day and age where society is looking for humor in their news (ala Jon Stewart & Steven Colbert), people are asking for someone to lighten up stressful situations with a bit of humor, not just facts and statistics. And the benefits are two-fold; not only do you help your client calm their nerves, but you also build a reputation for being a well-rounded agent, thus bringing in more business. It’s a win-win!

But is real estate a funny business? From the surface, one would say no. There’s nothing all that hilarious about the process required to turn structures into homes. The key is to look deeper into the industry and process itself. It’s not about turning into a clown. It’s all about the subtlety of the delivery. Throw a pun or two into your marketing tactics and listings. Add some funny cartoons or YouTube videos to your social media pages. Make light of a tough situation by spinning a whopper of a tale to relax a stressed out client. Keeping things short and sweet for a quick chuckle is always going to bring a positive result. It’s all about building a rapport and making yourself relatable. You don’t need to be a comedic genius, you just need to be able to make a client feel comfortable in your hands. Keeping a smile on your clients’ faces will not only help the homebuying/homeselling process, but chances are, you will have a client for life.

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Generation X and the Housing Market: Middle Child Syndrome

gen-x-dame_0“Marsha, Marsha, Marsha!” – Jan Brady

Americans have been looking forward to the return of the housing market for years, and it finally feels like we are upon a shaky but continued upswing. But there is one generation that isn’t as quick to participate. America’s middle child: Generation X.

According to Harvard’s State of the Nation’s Housing 2015, Gen-Xers have the lowest homeownership since 1993 (to clarify, this generation consists of those born from 1965 – 1984). In fact, they are often considered the blame for the decrease in home buying as homeowners aged 35 – 39 dropped 23% from a decade ago. The market peaked at the same time these Gen-Xers were peaking to be first-time homeowners, so it was believed that they could relish in the decline in home prices. Instead, they have decided to remain in the rental market longer than their predecessors. The Baby Boomers have been keeping the 63.7% homeownership rate afloat. It is even said that the Millennials have a better chance to build careers and catch up to the Baby Boomers, completely bypassing Generation X.

And true to form, the reasoning behind this strange situation is a vicious circle. Because the “backlog” of rental properties is becoming larger due to the Millennials’ desire to move out of their parent’s house, rent for the current residents is increasing. The increase in rent has now made it more difficult to save for a down payment on a home, therefore keeping the renters where they are. The reason for this now falls back on stagnant wages. A report showed that households aged 35 – 44 are at mid-1980s range; those aged 45 – 54 are set back even further, dating back to the latter half of the 1960s.

Lastly, you have to consider this. Those that were around for the housing crisis are now a bit more gun shy to jump into the housing market. It’s only natural. 11 million were foreclosed on and only 2 million have returned. Just like any family, Generation X isn’t the golden child leading the pack like the Baby Boomers, nor are they the younger sibling that tries to imitate your every move, like the Millennials. Generation X will eventually come into their own and become more involved in homeownership as time goes on, but it will be a very slow progression. They aren’t like their other siblings.

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