Category Archives: Creative Marketing

Funny Business

realtor-sign-doritoWe all know that there is a lot of competition when it comes to the real estate game. There are always new homes going up for sale, buyers looking to find themselves a new place to live and plenty of agents working hard to land some of that business. As a buyer/seller, where do you even begin? All of these decisions make the process not only overwhelming, but extremely stressful. As an agent, it is your job to help alleviate these worries. So ask yourself…what do you do to stand out from the sea of agents ready to help? And once you get the business, what do you do to help your clients rest at ease during this tumultuous time? Lots of agents use their arsenal of knowledge to navigate thru these stormy seas. Sure, it’s incredibly helpful; everyone needs information and knowing what you’re doing is always necessary. But is it really the most ideal approach? Studies have said not quite.

There is an age-old adage: laughter is the best medicine. Apparently, this doesn’t just pertain to doctors. According to a study conducted by Baylor University’s Keller Center, when asked to choose a real estate agent, clients were more likely to choose the agent with a sense of humor. You heard it right…in a day and age where society is looking for humor in their news (ala Jon Stewart & Steven Colbert), people are asking for someone to lighten up stressful situations with a bit of humor, not just facts and statistics. And the benefits are two-fold; not only do you help your client calm their nerves, but you also build a reputation for being a well-rounded agent, thus bringing in more business. It’s a win-win!

But is real estate a funny business? From the surface, one would say no. There’s nothing all that hilarious about the process required to turn structures into homes. The key is to look deeper into the industry and process itself. It’s not about turning into a clown. It’s all about the subtlety of the delivery. Throw a pun or two into your marketing tactics and listings. Add some funny cartoons or YouTube videos to your social media pages. Make light of a tough situation by spinning a whopper of a tale to relax a stressed out client. Keeping things short and sweet for a quick chuckle is always going to bring a positive result. It’s all about building a rapport and making yourself relatable. You don’t need to be a comedic genius, you just need to be able to make a client feel comfortable in your hands. Keeping a smile on your clients’ faces will not only help the homebuying/homeselling process, but chances are, you will have a client for life.

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Christopher Columbus: America’s First Real Estate Agent?

christopher-columbusHappy Columbus Day, folks! As the first holiday of the autumn season, I thought it fitting to take this moment to propose an idea. After all, the banks are closed & the kids are home. Why not sit back and spin a tale to celebrate the discoverer of our great land?

The story of Christopher Columbus has been told many times. There are historical documents that trace his entire existence. But what if they were wrong? His dad was a wool weaver, his mom owned a cheese stand. Why would Christopher turn out to be a world-famous explorer? What if his intention was to be a real estate agent? He loved discovering new places to inhabit, he loved to sell people on letting him find said places for them, and in the end it wasn’t him that wanted to inhabit those places…he wanted to be the one recognized as the discoverer of places people wanted to inhabit. Can you say farming?

In 1485, Christopher Columbus decides he wants to open his own real estate business and has a good feeling about some area on the west side (of the planet). The Indies was all the rage, but it was becoming a more unsavory area due to the invasion of the Ottoman Turks. People were looking for a new place to go, so Christopher wanted to start to build traction on his farm by showing space not currently available to the public before. And now he’s off to find his first clients.

At first it was tough to find someone interested in this undiscovered property. He sought out King John II of Portugal, but was rejected. He then went to Genoa and Venice, but again, no one was in the market to buy. Even Henry IV turned him down. Columbus was getting frustrated. Finally, he went to Spain to approach the newly married monarchs, Ferdinand II of Aragon and Isabella of Castile. See, now that they were newly married, Ferdinand wanted to give his wife “something nice”. They wanted something large and spacious because they had a lot of family but cozy enough that the neighbors were welcoming enough to have a bar-be-que. Also on the list was lots of light and a good landscape to work with, but with lots of room for improvement.

Unfortunately, under the advice of their committee of Spanish savants, they rejected his proposal. But the monarchs saw something special in Christopher’s personality and trusted him and his farmed territory proposal, so they hired him to find their dream property and in return, ordered all their cities to allow him to live for free while they worked things out “with the banks and lenders”.

Finally, after years of trying to convince them of this great area he knows they’ll love, they finally agree to his terms and well, let’s just say he made quite the commission. He was given rank of Admiral of the Ocean Sea, appointed Viceroy and Senator of all the new properties he found them, 10% of all revenue accrued in this area and an option to buy into 8% in interest of any commercial venture with an 8% ROI!

So in April 1492, Columbus went off to travel west and report back the showing of a lifetime.

Sure, I could get into the ugly truths, but this isn’t about history. This is about inspiration! If you look at it this way, Christopher Columbus was one awesome real estate agent and you can learn a lot from his persistence. He believed in himself and his product, he got his clients to trust him and in the end, he made his sale. And now he has a world-wide holiday to celebrate his accomplishment. Pretty inspiring stuff, if I do say so myself!

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It’s Like a Heatwave!

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As we begin to wrap up the summer season with our hottest month, it is important to make sure that we all stay extra cool and hydrated. Keeping our body temperatures down is absolutely necessary to ensure that we don’t overheat, which can lead to lots of health issues, both treatable and fatal. And while we are taking extra precautions for our own health, we should also pay special attention to our furry family members. Not only is the heat dangerous, but the humidity can also lead to issues. Taking your pet’s temperature, especially on those extra humid days, will help monitor any health needs.

Like anything, always keep common sense at hand. Don’t leave your pets in a car while you run errands. It doesn’t really matter how long you’re gone. A typical summer day of 85 degrees can raise the temperature inside a car to 102 degrees in 10 MINUTES. Imagine how hot it gets if you leave for a half hour! Just leave your furry buddy at home.

If you’re used to taking your dog out for exercise in the afternoon, you might want to reschedule that fun to a much cooler part of the day. In addition to your typical overheating, pets with white-colored ears are prone to skin cancer, and short-nosed pets have difficulty breathing. So on those extra hot and/or humid days, take them out early in the morning or as the sun begins to set. If they’re just hanging out in the yard, provide them with plenty of shade and water. You can even soak in cold water a vest or mat to lie on.

But who are we kidding? If there’s one thing that will beat the heat, it’s ice cream. And while there are plenty of store brand varieties, there are also tons of DIY recipes you can make at home. You know what flavor your furry buddy likes, why not take a stab at it?

It’s important to take care of ourselves and our loved ones on these extra hot days. Heat stroke is something that affects EVERYBODY and our pets can’t let you know when it’s coming on. So make sure you look after everyone involved. Happy August…be safe!

This blog was created as a great addition to your real estate newsletter. Please feel free to share these summer safety tips with your current & prospective clients. Don’t have a newsletter? We can help you with that! We offer a fully customized newsletter to get your name out and into the hands of your community. Contact us today to learn what top producers have been doing!

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