In a world where reaching potential clients is as easy as a mouse click, the potential to succeed seems immediate and inevitable. I mean, how much easier can it get? EVERYONE uses the internet these days! Create a website and voila! Instant success…right?!?
While this is true theoretically, there is also a downside. You are not the only one using this tactic to grab new clientele. Everyone has this same idea. And what happens when people are bombarded with advertisements from all angles? The market becomes saturated and the public becomes desensitized. We, as a society, like to feel wanted. We like to feel we are special. Unfortunately, the wider the advertising reach is, the less personal it feels. The less personal it feels, the less memorable it remains.
I think we can all admit that the real estate industry is one of the last few industries that continue to rely on the more “traditional” approaches when it comes to marketing their brand. Direct mail, cold calling & door-to-door advertising are like the ABCs of the real estate marketing. They are basic, they are somewhat outdated, but they are also tried-and-true tactics that continue to produce results.
Going door-to-door is the first lesson given to a blossoming real estate agent. Introduce yourself. Appear at community events. Make your face a staple of your target neighborhood. We are always more inclined to trust a face we recognize. It’s a tactic that really is a hit or miss, but it is the easiest way to get your brand to remain in the minds of your target audience.
Cold calling is the most humble of approaches, but it is the one believed to be the next best thing to face-to-face interaction. While clients can’t see your face, they can feel the warmth in your voice. Like they say, a person can hear your smile through the phone.
The final building block of traditional real estate brand marketing is printed media. Target a certain neighborhood and drop off your latest & greatest. We at The Marketing Advantage – Farm Net, Inc. specialize in this part of your marketing strategy. We will help you create your very own, personal newsletter to get your name in front of their faces. In fact, you will literally be in their hands. Show them new listings, beam about recent homes you’ve filled with happy families, keep them informed about everyday events. They say that it takes 6 reaches in order to convert a lead into a potential customer. A monthly newsletter, in addition to your personal interaction, will do the trick.
So while you are busy tweaking your new website in order to be the most interactive agent on the internet, don’t forget your ABCs. Increasing your client base with consistent, personal attention will help you stay in the forefront of their minds when it comes time to buy or sell their homes.
Try 300 custom newsletters risk-free for 3 months -$50.00/mo! (plus shipping) Simply fill in the form and our representative will contact you within 24-hours to finalize your order (newsletter only offered in US).